Manager, Demand Generation

Build something people loveWealthsimple is Canada’s leading financial innovator. The company offers a full suite of simple, sophisticated financial products across managed investing, do-it-yourself trading, cryptocurrency, tax filing, spending and saving. Wealthsimple currently serves more than 4 million Canadians and holds over $155 billion in assets under administration. The company was founded in 2014 by a team of financial experts and technology entrepreneurs, and is headquartered in Toronto, Canada.We're proud of what we've built — and we're just getting started. Read our Culture Manual and learn more about how we work.About the roleWe're looking for a Manager, Demand Generation to run demand generation for our retail sales business. This role owns the programs that create and capture demand — generating high-intent prospects at the top of the funnel, converting them into funded clients, and routing the right ones to our sales and advisory teams for our higher-value segments.You'll build and run demand programs across paid media, organic, lifecycle, and referrals, with a clear focus on demand quality and downstream client value — not just volume at the top. You'll partner closely with Growth, Sales, Product Marketing, and Commercial Operations, operate with a high degree of day-to-day autonomy, and be accountable to demand and conversion outcomes.What you'll doOwn the execution of consumer demand generation across paid media, organic, lifecycle, and referrals — with a cl