Senior Manager, Web Strategy
Standard baseline compensation
Verified employer route
Sydney
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“Xero Direct Verified Careers Portal”
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Job Description & Specifications
Official role breakdown, eligibility standards, and core responsibilities
Role Overview
Position: Senior Manager, Web Strategy
Employer: Xero
Work Arrangement: HYBRID
Visa Framework: Australian Subclass 482 (TSS) / Skills in Demand & 186 ENS Eligible
Company & Culture
Xero is an ANZ cloud-based accounting software platform for small businesses and their advisors with millions of subscribers globally.
Key Responsibilities & Scope
The role / impactServe as a critical link across multiple layers of the business, aligning marketing strategies with cross-functional departments. As the owner of Xero's digital front door, you will ensure our web presence functions as a growth engine that aligns seamlessly with our overall company strategy.Act as a bilingual strategist who bridges the gap between design and code, translating high-level business goals into actionable digital requirements. You will act as the central point for all marketing stakeholders and partner with Engineering and Product to prioritize and bring that work to life. Your ultimate mission is to ensure every visitor moves with clarity, confidence, and momentum toward becoming a customer.The team / how they connectThe web strategy team connects cross-functional groups across brand, creative, performance marketing, and product teams to drive unified digital priorities. We partner closely with engineering colleagues to translate high-fidelity designs into detailed technical requirements and user stories. Together, we collaborate to build a flexible library of reusable components and cohesive brand experiences.The team is currently working on / Initially, you will help supportOptimising user journeys and mapping personas to reduce bounce rates and turn more visitors into leads.Prioritising the web backlog to balance new marketing features against technical debt.Evolving the CMS content model and championing component-based design for a flexible
Candidate Qualifications & Profile
- Proven experience operating within high-impact industry or enterprise environments.
- Relevant degree or recognized professional accreditation in Cloud Accounting & SaaS.
- Strong collaborative problem-solving skills and dedication to technical or operational excellence.
Compensation Guidance (AUD)
Salary Range: AUD $1,40,000 - $1,89,000 / year (commensurate with skills & experience).
- Includes standard Australian statutory superannuation (11.5%+), health & wellness allowances, and professional progression pathways.
Official Application Route
Direct Employer Career Portal: Apply directly at the official Xero careers portal: [Senior Manager, Web Strategy at Xero](https://jobs.ashbyhq.com/xero/a257bfde-65c7-4bc5-9aa0-0d1dfc2d6812)
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